ILM summerstyles_fair_fashion direction_nextguruNow

..the ILM fair was massive…new catwalk lightning concept_new entrance deco concept_and the fantastic catwalk shows : impressive & expressive. if you have not been on the show….here are the links to the show trailer on you tube or….check out the complete shows on the ILM website…..with the press shooting and the show clips…..here : ILM …

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summer 14 trends in the shoez biz mag

…stilsicher im kulturellen mix…..so beginnt der bericht des magazins SHOEZ , über die 4 trendtehmen des MODEUROP zum thema taschentrends sommer 2014……die konkrete taschenmode gibt es ja dann auf den catwalk shows der ILM im september……uta riechers-wuttke

nextguruNOW_wikipedia germany

Gründung der Designagentur nextguruNow zusammen mit seiner Ehefrau Uta Riechers-Wuttke ist er für Bekleidungsfirmen und Taschenhersteller als Designer tätig. Seine wichtigsten Arbeiten waren Streetwear-Kollektionen für Kangaroos, Helly Hansen und AemKei. Einen großen Teil seiner Tätigkeiten macht der Bereich Trendreport[1] und Konzept aus. Für Karstadt Sport erstellte er das Fanartikelkonzept für den FIFA Worldcup 2006. Außerdem ist er auf der Internationalen Lederwarenmesse verantwortlich für die Tendreports[2][3].martin wuttke designer Modeschöpfer, berlin.

Kapitel 16

„Firmen wie Nike, Adidas oder Puma haben damals gemerkt, dass es eine neue Szene gab, die sie nicht verstanden haben: Jugendliche trafen sich in komischen Räumen, die niemand kannte, und hören merkwürdige technische Musik. Die sahen schon ihre Felle davonschwimmen und engagierten Leute aus der Szene, die Bescheid wussten. Das hat ungefähr zwei Jahre gedauert, dann war Clubwear überall, ein Massenprodukt. Kommerz. Ein Camouflage-Overkill.“

Wandel durch Technik – Martin Wuttke (Next G+U.R+U Now) im Gespräch mit Olga Blumhardt

trend confirmation su_14_cph fashion week

esigners remix catwalk show was aonther highlight…the location was europes biggest salt water aquarium, so the show was enriched with sharks, stingrays and barracudas, to underline the theme of the su 14 collection : the deep blue sea. the wood wood was solid…emotinoal…sportwear driven…with a touch of hyper modern nautic touch: the nappa two tone coloured leather jackets were our favorites.

concerning the fairs it was a big surprise to see that the ciff has developed very successfully, even in a high end fashion direction with brands like christopher raebrun and style butler the ciff proved that the fair is back again stronger than ever.

cph vison was less street orientated, more casual and female. the gallery was once again our favourite: inspiring, fresh, with a very well selected mix of conceptual fashion brands, neo streetwear lines an a strong accessory offer.

see you next season copenhagen. thanks to the press teams of all fairs an showrooms for the über professional service and organisation: one ticket for all fairs—free shuttle services to all fair locations

panorama fair magazine_interview with nextguruNow.

…the new edition of the panorama magazine no.2, is published online today, and gives an excellent overview of the current situation of the fashion industry. many thanks to the panorama team and ralf strotmeier for this interview about our agency. we wish you a successful panorama berlin fair…read the interview CHASING THE ZEITGEIST in the panorama fair magazine N0.2 here:

http://www.panorama-berlin.com/magazin/de/#68

CHASING THE ZEITGEIST :

In 1995, the two fashion designers Uta Riechers-Wuttke and Martin Wuttke formed their Berlin agency nextguruNow, offering trend forecasts and design services for fashion and accessories companies. Panorama Berlin Magazine met the two for an interview in their creative office in Berlin-Mitte.

Your trend agency nextguruNow has been involved in the fashion industry for over 15 years now; to what factors do you attribute your success? The product is the cornerstone of every brand and our primary focus. From checking existing design concepts to restructuring collections, trend research can help define the right type of positioning. However, we have to consider various concepts and designs for a brand, to properly capture and express its soul. We offer professional support during design processes, adapted to our customers’ individual needs.

What is the emphasis of your work? To help give our customers a strategic lead in the market, we anticipate which trends will be most influential in the lifestyle sector, the arts, music, and, of course, fashion. Personalised trend books for fashion and bag labels are also what make us unique. We also focus on exclusive designs for leatherware. Last, but not least, trend

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