design of the collectionrange "airlaunch" – eyecatching surfwear for boys and girls based on a graphic story
"the time with nextguruNow told me that they are professional and really on the front of having things done and understand the business"
Erik Joneid | Head of design Helly Hansen, Norway
extract of long term trendbooks – smog red and smog
realisation of seasonal trendbooks – pointing out the long term trends to the menswear buying department
design of complete collections / intakes monthly collection built up for menswear and boy's streetwear – graphic input and briefing of the graphic design teams. worldwide trend and fabric research on fairs like pv, pitti filati, up to intersttoff asia hk. overgiving of the concrete designs to the international production agents from turkey, to asia,hk. research at fashion hot spots and international fairs.
style leaders vs. curiosity: "nextgurunow founders uta riechers wuttke and martin wuttke present an exhibition of photographs centered on the personal image of the "role models". street photographs taken from global fashion hot spots contrast the subject with a detail in their immediate environment."
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