...the new edition of the panorama magazine no.2, is published online today, and gives an excellent overview of the current situation of the fashion industry. many thanks to the panorama team and ralf strotmeier for this interview about our agency. we wish you a successful panorama berlin fair...read the interview CHASING THE ZEITGEIST in the panorama fair magazine N0.2 here:
http://www.panorama-berlin.com/magazin/de/#68CHASING THE ZEITGEIST :In 1995, the two fashion designers Uta Riechers-Wuttke and Martin Wuttke formed their Berlin agency nextguruNow, offering trend forecasts and design services for fashion and accessories companies. Panorama Berlin Magazine met the two for an interview in their creative office in Berlin-Mitte.[gallery link="file" columns="2"]
Your trend agency nextguruNow has been involved in the fashion industry for over 15 years now; to what factors do you attribute your success? The product is the cornerstone of every brand and our primary focus. From checking existing design concepts to restructuring collections, trend research can help define the right type of positioning. However, we have to consider various concepts and designs for a brand, to properly capture and express its soul. We offer professional support during design processes, adapted to our customers’ individual needs.
What is the emphasis of your work? To help give our customers a strategic lead in the market, we anticipate which trends will be most influential in the lifestyle sector, the arts, music, and, of course, fashion. Personalised trend books for fashion and bag labels are also what make us unique. We also focus on exclusive designs for leatherware. Last, but not least, trend
the ILM fair and the catwalk shows are getting closer....25.3. till 27.3.2011...
Fashion Shows EXPRESSIVE / IMPRESSIV :The I.L.M Winter Styles will surprise with a new show concept, presenting the central trend topics 2011-12 in two equivalent shows that go on stage as EXPRESSIVE and IMPRESSIVE and will run rotatingly throughout the day. Each show offers a thorough impression of the new season trends and the largest trend information possible for buyers’ dispositions.
TREND LECTURE at 12:15 p.m.: Fashion Consultant Martin Wuttke presents the most important seasonal topics in a concise trend exposé about what you should consider for the coming Autumn/Winter. This takes place at 12:15 p.m. every day right before the 12:30 p.m. showin the Event Center, Level C3.
FASHION FORECAST SEASON SUMMER 2012 will take place at the 26.3.2011 at 4.30 pm...buyers lounge.............level C3....SEE YOU IN OFFENBACH