extracts of the Next G+U.R+U Now collections
from 1995 until 1999
photos by schwarzer & wäller
originally founded in 1995 as a fashion label under the brand name of Next G+U.R+U Now, which has become one of berlin`s most prominent avantgarde labels. collection names such as "home-sitting vampires” "hybrids, one step beyond the body lotion” or "humanize” convey the combination of various levels of reality, which is the leitmotif of their style. until 1999 their international success was secured by participating in the mayor fashion fairs from paris, milano to düsseldorf.
since 2004trend infos and
trend informations and updates from berlin. monthly updates and insight_what new in: lifestyle, music, restaurants, night life, art, stores, designers and fashion hot spots.
- its been a real pleasure to work with you over the years, your cheerfulness and enthusiasm is infectious!
- this looks great! we will definitely put into art pulse and probably an exhibition review bitesize.
- hi there martin and very interesting info on retail berlin this month.
i love the geometry store. I'd like to include it in the monthly round up of new stores, looks very cool.
amanda carr_store design and visual merchandising editor_wgsn