…airlaunch collection

helly hansen


design of the collectionrange “airlaunch” – eyecatching surfwear for boys and girls based on a graphic story

“the  time with nextguruNow told me that they are professional and really on the front of having things done and understand the business”
Erik Joneid | Head of design Helly Hansen, Norway

Read more…airlaunch collection

Seoul City of tomorrow_trend updates

Seoul is maybe a bit more streetwear driven as Tokyo, but districts like Hongdae, Gangnam, Itaewon are melting pots for fashion trends.

As one example of the visual marketing and lifestyle power of the new Korean brands, check out gentle monster headquarters in the Gangnam district.

Here are some first impressions from super cute Seoulites….

new store concept_SHOP in the dressing room

The Berlin-based startup Apparently Different presents from 01 to 30 October 2015, a pop-up store in the capital, which takes into account the convenience of online shopping: T

Sacai summer 16 collection_beyond all expectations

Sacai Chitose Abe is one of the inspirational collections since some seasons. Here is an inspiring article from BUSINESS OF FASHION. All credits of the text here belong to BOF !

“PARIS, France — Vintage clothing is fashion’s greatest resource, but there aren’t many designers who use it as anarchically as Sacai’s Chitose Abe. The collection she showed on Monday reworked the basest elements — souvenir scarves, old bandanas and cardigans — as pell-mell prints and densely textured embroideries, distorted almost beyond recognition (was that really an upside-down woolly mammoth we saw on a wrapped skirt?).But distortion was the key to the collection. If Sacai’s signature has always been the hybrid — formal and casual, hard and soft — Abe pushed it here, so that garments tumbled into glorious disarray, necklines and waistbands giving way with gay abandon. Front-on catwalk photography will never do them justice, because it was out back that the most extraordinary effects were achieved. Outfits switched personalities from behind, the way a blue sweater, for instance, sprouted chiffon wings, or a slip dress flipped sides, inside to out.

© Text: BOF

see the complete show here: © picture: Vogue

Abe wore a Paradise Garage t-shirt backstage. The early-80s New York club is a gay nightlife legend. It inspired her last collection for men. The sensual chaos it represented for her was explored in the laser-cut, gold-embroidered pieces

Read moreSacai summer 16 collection_beyond all expectations

TREND confirmation_Blooming Boom_summer 16

catwalk shows in NYC, Paris and London have confirmed the trend to bright, acid like colors. The Trend topic Blooming Boom, was presented during the ILM fair Summer-styles end of September.Here are beautiful examples from the highly acclaimed show from Christopher Kane: YES: Summer 16 will be colourful and bright !!!

Premiere Vision A/W 16_17: creative strength and future laboratory

The PV Paris showed once again, that the fair is number one ,if it comes to creative trends in leathers, fabrics and textile trends. For the first time ever the R3iLab laboratory presented creative solutions and immaterial innovations: futursimmediate. From body sensors for epileptic diagnostics to textile floors that create sensory animation for sales and events spaces, this was one of our highlights: R3ilab