Demna Gvasalia & the new IT brand Vetements

Paris based collective Vetements is for sure the coolest thing going on in Paris, the most discussed new brand in fashion. Focusing on singular, strong impactful styles with immediate appeal. Head designer Demna Gvasalia (new creative director at Balenciaga) and collective members bring a new street driven roughness and deconstruction to fashion. Reworked biker jacktes and collage techniques bring a new magic to sweats, and new invented “basics”. See the video of the winter 16/17 collection here: Vogue watch Vetements © pictures: Vetements

http://video.vogue.com/watch/vetements-fall-2016-ready-to-wear-runway-backstage?c=series http://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/vetements