…airlaunch collection

helly hansen

 

design of the collectionrange „airlaunch“ – eyecatching surfwear for boys and girls based on a graphic story

„the  time with nextguruNow told me that they are professional and really on the front of having things done and understand the business“
Erik Joneid | Head of design Helly Hansen, Norway

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Seoul City of tomorrow_trend updates

Seoul is maybe a bit more streetwear driven as Tokyo, but districts like Hongdae, Gangnam, Itaewon are melting pots for fashion trends.

As one example of the visual marketing and lifestyle power of the new Korean brands, check out gentle monster headquarters in the Gangnam district.

Here are some first impressions from super cute Seoulites….