Seoul City of tomorrow_trend updates

As some of you  know,we were extensively researching in Asia and especially in Seoul to check fashion influences and new names. One thing is certain: Seoul has long stepped out  of the shadow of the “rough little brother” of Tokyo.

Seoul is maybe a bit more streetwear driven as Tokyo, but districts like Hongdae, Gangnam, Itaewon are melting pots for fashion trends. As one example of the visual marketing and lifestyle power of the new Korean brands, check out gentle monster headquarters in the Gangnam district. Here are some first impressions from super cute Seoulites….

as some of you know were extensively researching how last month in Asia and especially Seoul en route to new trends and brands

© of the pictures: nextguruNow / Martin Wuttke