from 4-7 july the who`s next presented an inspirational selection of ready to wear women’s wear, street brands, accessories brands and bags for the summer season 2015: ….it was the first time that the bags under the roof of who`s next where presented in an own hall. in general it was a massive wave of interesting brands from europe, france, italy, germany, the us and asia, especially seoul and bangkok on the who`s next…..here are some higlight picts……from the areas: premiere class_who’s next bags_and who`s next ready to wear section…. http://www.whosnext.com
the international clothing and accessory trade show who’s next is the unmissable event for fashion industry professionals. it encompasses all sectors of
the market: women’s clothing, urban and men’s fashion, accessories, shoes, leather goods and bags, and jewellery. more than a trade show, who’s next is also a communication platform by way of its exhibitions, trend forums, fashion shows and conferences.
fame / who’s next ready-to-wear / premiere classe / who’s next accessories
discover the 4 main trade show areas on our dedicated website:
3-4 july 2014 at mico hall, fieramilanocity, milan: the anteprima for winter 15_16 was a massive and positive kick off meeting_the first leather and material event for the season. the anteprima surprised with an expanded number of exhibitors and especially with creativity at the highest level. we met the who is who of high end designer brands and top product managers during the fair….from diesel….up to givenchy….to fendi……: here is a small selection of key pictures: as we research and analyze exclusive for our clients, we can give you only a small glimpse here. note : © of the pictures: nextgurunow
find out more about the trends themes form the anteprima: http://www.anteprima-fair.it/en
anteprima trend themes: art=imagination
the search for what is new can
only pass through imagination.
before technology, know-how was of fundamental importance and the craftsman was the one who made precious the imperfect perfection of the object, so key words will be: imagination, quality craftsmanship, know-how.
fashion and textile giants like nike and uniqlo up to to patagnoia: more and more companies are working on developments for a new generation of materials to enhance the style, performance and sustainability of their new products. the latest and amazing range is the new wet suit line from patagnoia: cooperation with the yulex group: sustainable biorefineries that utilize 100% of the guayule plant for natural rubber, resin, and bioenergy applications on a global basisread the full article here: http://www.businessoffashion.com/2014/06/brands-invest-new-generation-materials.html
© picture: patagonoa / yulex
more about yulex: http://www.yulex.com/home/#
yulex applies crop science, bioprocessing and materials science for plant-based biomaterials from the sustainable, industrial crop guayule. our biomaterials can replace traditional tropical or petroleum-based rubber for medical, consumer, and industrial markets. we envision a future of fully integrated sustainable
biorefineries that utilize 100% of the guayule plant for natural rubber, resin, and bioenergy applications on a global basis. – see more at: http://www.yulex.com/home/#sthash.chp1afh6.dpuf
as presented during the MODEUROP fashion forecast (bags leathergoods/lederwaren) the trend theme HYPNOTIC EXOTIC will be a strong influence for summer 2015: ceremonial_globetrotter worldwide_dark grunge_warrior queen..are the keywords….here is an amazing shooting from world class photographer rankin who teamed up with hunger magazine`s beauty editor andrew gallimore: a new take on death masks,honoring the dead in a more colourful way: impressive !!!
see the complete shooting here: http://www.hungertv.com/feature/epitaph/
© of the picture: photography Rankin make up Andrew Gallimore at CLM hair Susi Lichtenegger & Shukeel Murtaza / models Ellen Burton @ Profile Models, Georgie Hobday @ Profile Models, Helena McElvie @ Tess Management
decided today, hyères festival’s grand prix for 2014 went to the japanese-born, paris-based kenta matsushige. he explained that his fall 2014 collection, which includes original accessories, was inspired by yohji yamamoto and tadao ando. he also spoke of the importance balance between natural and urban lifestyles, between hinabi (japanes for rustic beauty) and miyabi(japanese for urban beauty). the decision of the jury reveals the importance of minimalism and that clearness and wearability are key words today.
the 29th edition of the festival was juried by the creative team of opening ceremony and kenzo, as well as chloe sevigny, spike jonze, and eric wilson, instyle fashion director. see the movie with the 10 finalists here: https://www.youtube.com/watch?v=YxTOw3dB1SM#t=19
the backpack is already a strong and growing segment for summer 14. we expect that this product group will go BIGGer next summer. here are some fantastic ideas from the trendhunter site. the article from tana makmanee is a must see if you work in the bag industry:
from minimalist leather knapsacks to suave school satchels: http://www.trendhunter.com/slideshow/lavish-backpack
last week venice was taken over by a riot of fashion and denim ….it was the premiere of the diesel collection under the creative direction of nicola fomrichetti …….reimagined and rebooted by nicola formichetti.nick knight has been collaborating with formichetti for quite some time, has made the stunning videos for the show. the presentation is certainly one of the most impressive shows since the performances of W< (walter van beirendonck / mustang).
video fall winter 2014 2015 in venice : Diesel Fashion Channel yout tube
see the W< show clip here: https://www.youtube.com/watch?v=J7tROk2WSX0
here is the detailed information from showstudio about the concept of the nick knight films for the diesel catwalk show: “the films were displayed in a triptych that mirrored traditional italian artwork, and ordered into four acts. in another nod to italy’s creative history, the introductory
segment featured mahler’s 5th symphony, which is best known for its use in the 1971 luchino visconti film death in venice. the next film, which formed the imposing backdrop to formichetti’s leather section, features visuals of band judas priest and the burning of norwegian churches, a references to the death metal associations of leather. the next section, which compliments the denim range, features equally striking and jarring images – some of nature, others of hardcore porn. the films flip between actual footage and shots where the footage has been projected onto dancers’ bodies – a innovative technique dreamed up by knight exclusively for this project. the penultimate section, an exploration of deconstruction, features military footage and imagery from japanese games, while the finale sees knight draw on his own love of apps and formichetti’s passion for the democratic nature of the web by taking crowd-sourced images of diesel fans and reworking them into wonderfully bright distorted visions. all the image research was conducted by acclaimed artist and longtime showstudio contributor rei nadal. ”
posted: 4_14 ( all images © Diesel / showstudio)
during our last new york research trip we have discovered the sharp and geometric bag line from building block in one of our favorites stores: assembly nyc . the collection of la based brand_ building block_ is driven by elegance and a perfect balance of subtle sophistication and everyday functionality.with big pleasure we see that the brand has a great article on trendland…..: …and the collection is now available in europe.
stockists in europe: b56 copenhagen / b56store.com / opening ceremony london / www.openingceremony.us
building block is a multi-medium design project based in los angeles, established in 2011. the project seeks to clear away conventional standards of luxury by magnifying what is essential and editing out excess. it suggests a minimalist alternative to accessories through the exploration of utilitarian materials + forms, finding continual inspiration in returning to square one.