…airlaunch collection

helly hansen

 

design of the collectionrange “airlaunch” – eyecatching surfwear for boys and girls based on a graphic story

“the  time with nextguruNow told me that they are professional and really on the front of having things done and understand the business”
Erik Joneid | Head of design Helly Hansen, Norway

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Next G+U.R+U Now

extracts of the Next G+U.R+U Now collections
from 1995 until 1999


photos by schwarzer & wäller

originally founded in 1995 as a fashion label under the brand name of Next G+U.R+U Now, which has become one of berlin`s most prominent avantgarde labels. collection names such as “home-sitting vampires” “hybrids, one step beyond the body lotion” or “humanize” convey the combination of various levels of reality, which is the leitmotif of their style. until 1999 their international success was secured by participating in the mayor fashion fairs from paris, milano to düsseldorf.

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helly hansen – collection design

helly hansen collection design for the airlaunch section, men and women, tops and bottoms  – graphic concept  development of the artwork’s for all sections including rainwear, sailgear, kids  surf and beachwear – labelling and trim concept  for all collection ranges “the  time with nextguruNow told me that they are professional and really on the front …

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