Next G+U.R+U Now

extracts of the Next G+U.R+U Now collections
from 1995 until 1999


photos by schwarzer & wäller

originally founded in 1995 as a fashion label under the brand name of Next G+U.R+U Now, which has become one of berlin`s most prominent avantgarde labels. collection names such as “home-sitting vampires” “hybrids, one step beyond the body lotion” or “humanize” convey the combination of various levels of reality, which is the leitmotif of their style. until 1999 their international success was secured by participating in the mayor fashion fairs from paris, milano to düsseldorf.

collection: one step beyond the body lotion
summer 1999
photos by  kerstin ehmer

collection: homesitting vampires
winter 1998
photos by
kerstin ehmer

collection: first class bastards
summer 1998
photos by
kerstin ehmer

collection: erotic eskimos in bashful bondage
winter 1996
photos by tom wagner

collection: reanimator
winter 1995
photos by tom wagner