CHINA STREETSTYLE_GUANGZHOU_HOT LOOKS

Here are some cool looks: Chinese urban youth: YES they are trend right and fashion forward. Pictures taken on our last  trend presentation trip, exploring Guangzhou downtown district. ©pitures: nextguruNow

NEXT GURU NOW NYC SHOOTING @STEP MAGAZINE

Our STREET Trends Photo Safari, that we did last winter in New York is published in the STEP magazine.Here are some picts from the magazine.  Thanks to the publishing house Sternefeld & STEP. https://www.step-magazin.de/step/

Next G+U.R+U Now

extracts of the Next G+U.R+U Now collections
from 1995 until 1999


photos by schwarzer & wäller

originally founded in 1995 as a fashion label under the brand name of Next G+U.R+U Now, which has become one of berlin`s most prominent avantgarde labels. collection names such as “home-sitting vampires” “hybrids, one step beyond the body lotion” or “humanize” convey the combination of various levels of reality, which is the leitmotif of their style. until 1999 their international success was secured by participating in the mayor fashion fairs from paris, milano to düsseldorf.

Read moreNext G+U.R+U Now

photography during our fair and store check and fashion inspiration trips we work  for magazines or  research for clients.  street shootings are an important source of inspiration: all over europe, from berlin up to asia. here are some highlights from art projects and other photographic results from nextguruNow …