Next G+U.R+U Now

extracts of the Next G+U.R+U Now collections
from 1995 until 1999


photos by schwarzer & wäller

originally founded in 1995 as a fashion label under the brand name of Next G+U.R+U Now, which has become one of berlin`s most prominent avantgarde labels. collection names such as “home-sitting vampires” “hybrids, one step beyond the body lotion” or “humanize” convey the combination of various levels of reality, which is the leitmotif of their style. until 1999 their international success was secured by participating in the mayor fashion fairs from paris, milano to düsseldorf.

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boselli print award_NEXT G+U.R+U NOW

sehm_paris new technologies for fabric printing allow new results high definition jersey photoprinting the Next G+U.R+U Now crocodile cross shirtprint wins the  prize of the jury sehm_paris 1998

seasonal guidelines_NEW YORKER_NEXTGURUNOW

extract of long term trendbooks  – smog red and smog

realisation of seasonal trendbooks  – pointing out the long term trends to the menswear buying department
design of  complete collections / intakes monthly collection built up for menswear and boy’s streetwear – graphic input and briefing of the graphic design teams. worldwide trend and fabric research on fairs like pv, pitti filati, up to intersttoff asia hk. overgiving of the concrete designs to the international production agents from turkey, to asia,hk. research at fashion hot spots and international fairs.

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