seasonal guidelines_NEW YORKER_NEXTGURUNOW

extract of long term trendbooks  – smog red and smog

realisation of seasonal trendbooks  – pointing out the long term trends to the menswear buying department
design of  complete collections / intakes monthly collection built up for menswear and boy’s streetwear – graphic input and briefing of the graphic design teams. worldwide trend and fabric research on fairs like pv, pitti filati, up to intersttoff asia hk. overgiving of the concrete designs to the international production agents from turkey, to asia,hk. research at fashion hot spots and international fairs.

Read moreseasonal guidelines_NEW YORKER_NEXTGURUNOW

Arc’teryx: outdoor brand goes Urban Menswear fashion

canadian outdoor brand arc`teryx presents the second collection for URBAN dressed men…: an amazing minimal design orientated menswear line under the Arc’teryx Veilance name….

as other outdoor function brands like stone island have shown already…this new line proves that there is a strong desire in menswear to look smart and dressed without missing the high tech features, the  function and comfort of an outdoor brand. the price range is for sure high end market.

straight to the bone…..functional fabrics and details combined with an inner city menswear look. future looks technical indeed.

images from the arc`teryx web site…. article…and interview: from montecristo magazine……

the price range is for sure high end market.

Read moreArc’teryx: outdoor brand goes Urban Menswear fashion

…trend expert martin wuttke_FRANKFURTER RUNDSCHAU

frankfurter rundschau _ 2011

frankfurter rundschau covers the ILM trend directions…sorry its all in german….but the pictures from the official ILM press shooting (robert lichtenberg)….are amazing in any “language”….have also a look at the first blue article_ pictures…….after the jump.

Weniger Schwarz, Khaki und Beige, dafür mehr grelle Farben, futuristische Formen und trendige Schnitte. Für Martin Wuttke, Fashion-Experte bei der gestern gestarteten internationalen Lederwarenmesse ILM „Winter Styles“ in Offenbach, ist klar: „Die neuen Kollektionen an Handtaschen, Schuhen und Lederbekleidung sind nicht mehr staubtrocken und für die großen Kleiderschränke, sondern frisch und progressiv.“……….. Fashion-Experte Wuttke sieht das pragmatischer: „Einkäufer müssen wachsende Preise irgendwann akzeptieren.“ Gerade bei Leder und Mode habe Qualität eben ihren Preis. Mit den auf der Messe vorgestellten Kollektionen, die sich unter anderem an Science-Fiction-Filmen und am Sixties-Look orientieren, will er den Markt wieder ankurbeln. Jede neue Modeshow bringe einen neuen Trend hervor − und das fördere den Absatz.

Max Biederbeck  for FRANKFUTER RUNDSCHAU  http://www.fr-online.de/wirtschaft/der-sixties-look-ist-wieder-chic/-/1472780/8268214/-/index.html

Read more…trend expert martin wuttke_FRANKFURTER RUNDSCHAU

nextgurunow_design agency_berlin

nextguruNow. provides design services and trend forecasts in the field of fashion and leather accessories

trend research and forecasts
we research and analyze the international markets and bring to life a vision of what is happening. we have the work experience to reaserch and define the trends of tomorrow, an in-depth knowledge of the fashion industry, and a true passion for fashion. our close involvement with art, music and the international design scene allows us to spot what is new and relevant in the fast changing markets.

fashion design, collection build-up
we develop customized collections for our international clients in the men and women’s wear sector and casual wear market, using our know-how to transform conceptual ideas into successful collections which meet end consumer needs. we provide professional support during the complete design development process tailored to individual business needs.

nextguruNow. progressive style development since 1995


Read morenextgurunow_design agency_berlin

…and the team uta riechers-wuttke graduated fashion designer with work experience in paris, copenhagen, italy  and asia. martin wuttke graduated fashion designer with work experience in antwerp, copenhagen, italy and asia.

…fashion forecast winter 2010_11

bvlk fashion forecast
since 2008


martin wuttke refers the upcoming tendencies for  leathergoods to the audience at the bvlk fashion forecast in march 2010 held during the international leathergoods fair i.L.M. in offenbacmartin wuttke refers the upcoming ernatioies for  leathergoods to the audience at the bvlk fashion forecast in march

martin wuttke refers the upcoming tendencies for  leathergoods to the audience at the bvlk fashion forecast in march 2010 held during the international leathergoods fair i.L.M. in offenbach

colour themes winter 10_11_NEXTGURUNOW FOR HDS/L

bvlk
bundesverband lederwaren und kunststofferzeugnisse
2010

der winter 2010 | 11 wird eine saison, die klare positionen bezieht:

es geht um stil, die reinterpretation von eleganz und energiegeladene individualität. selbstbewusstsein in kombination mit neuem werteverständnis und nachhaltigkeit. daher bewegt sich die zentrale aussage für die wintersaison 2010 | 11 zwischen der „neuen natürlichkeit“ und innovativer eleganz

natürliche braunnuancen stehen im mittelpunkt. gleichberechtigt dazu kommen luxuriöse dark’s sowie spannungsreiche neue „POP Up“ farben. neu erstarken soft glänzende behandlungen sowie métallisées. diese glanzlichter wirken speziell in kombination mit schwarz und der grossen bandbreite von neutrals faszinierend neu.

dies zeigt sich auch bei den farbthemen, die unter berücksichtigung internationaler

Read morecolour themes winter 10_11_NEXTGURUNOW FOR HDS/L