new store concept_SHOP in the dressing room

The Berlin-based startup Apparently Different presents from 01 to 30 October 2015, a pop-up store in the capital, which combinest the convenience of online shopping in a real store: The store concept enables customers in the beautiful dressing room room have direct access to the complete range.Customers come into the 120 square meter store, they overlook a reduced store concept – the only eye-catcher is a design furniture in the store center, which is completely surrounded by plain white shelves with a few products.  Using touch screen, the customers can select the articles. Behind the changing rooms there is the camp where the staff put together the desired selection and provide the prospective buyer via drawer. Articles that do not fit or are not liked, can be returned via a second drawer.The store concept is to combine the advantages of online and offline purchasing. Similar to the online shopping, customers benefit from a large assortment and trying on clothing in a private setting. Dealer with small retail outlets to showcase a wide range of articles, because in the camp it is possible to stack the goods up to the ceiling. The products can be felt directly, tried on and be taken. In addition to individual garments Apparently Different also presents outfits compiled by stylist that can be purchased in the Concept Store.

The Apparently Different TEST store is open till end of October: Brunnenstraße 190, Berlin-Mitte

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© pictures: Apparently Different